Smart Apps Will Continue To Carve Mobile Advertising Strategies – Nick Kohlschreiber

Early February, Forbes suggested that during 2016, personalized content inside push notifications enhanced user engagement with mobile apps by four times. Furthermore, custom send times for these notifications based on once the user is most active upgraded retention rates by more than 400%. Modern marketing authority Nick Kohlschreiber envisages that as developers continue to appreciate how customers interact with their favorite apps and integrate further automation tools using artificial intelligence, these “Smart Apps” will come to form mobile advertising strategies.

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