As the number of smartphone owners and app downloads have increased like never before, 2016 produced an explosion of consumer data. Using this, mobile teams are rapidly revolutionizing and meaningfully improving their end experience by intelligently engaging users through their lifecycle. Chatbots with the capability to get smarter over time are enabling marketers to reach potential customers with speedy, millennial-friendly responses that are driving both app interactions and sales. Comparatively easy to incorporate into a mobile marketing strategy, i.e. Facebook Messenger or Slack, chatbots have also been pushed by the shift in smartphone communication from voice to text and images. Agreeing to this, Nick Kohlschreiber presumes to witness huge changes in automated messaging campaigns, beginning with personalized parameters. Customization – backed by powerful data – has the power to touch every key mobile marketing metric. Launching personalized campaigns with accessible content will improve user conversions, reduce acquisition spending, and drive ROI across the board.