Nick Kohlschreiber Talks Relationship Surrounding Marketing and Modern Technology

Major technological advances and the expansive outreach of social media has permanently altered the nature of marketing as a whole, a sentiment Guardian contributor David Benady noted prior to a panel discussion with industry leaders. “Real-time conversations brands have with people as they interact with websites and mobile apps has changed the nature of marketing,”…

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Nick Kohlschreiber Adapting To Modern Marketing and Technology

Marketing is still reliant upon different forms of technology in various capacities, a relationship that is quite inseparable. Nick Kohlschreiber, a prominent entrepreneur from California, points out that a profound alteration of marketing techniques is already well underway, as consumers spend an increasing amount of time on their smartphones and computers. This has left a…

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Personalized Campaigns With Approachable Content Will Drive ROI – Nick Kohlschreiber

As the chunk of smartphone owners and app downloads have improved like never before, 2016 fashioned a boom of consumer data. Utilizing this, mobile teams are rapidly renovating and drastically improving their end experience by intelligently engaging users through their lifecycle. Chatbots with the capability to get smarter over time are allowing marketers to reach…

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