As the chunk of smartphone owners and app downloads have improved like never before, 2016 fashioned a boom of consumer data. Utilizing this, mobile teams are rapidly renovating and drastically improving their end experience by intelligently engaging users through their lifecycle. Chatbots with the capability to get smarter over time are allowing marketers to reach possible customers with prompt, millennial-friendly responses that are driving both app interactions and sales. Moderately easy to include into a mobile marketing strategy, i.e. Facebook Messenger or Slack, chatbots have also been pushed by the shift in smartphone communication from voice to text and images. Building on this trend, Nick Kohlschreiber foresees giant modifications in automated messaging campaigns, beginning with bespoke parameters. Customization – along with powerful data – has the influence to touch every key mobile marketing metric. Launching tailored campaigns with convenient content will improve user conversions, reduce acquisition spending, and lead to ROI across the board.