Various technological tools enable modern marketing techniques to provide a highly personalized customer experience, often through insightful analytics providing a more targeted audience. As the number of tools and options continues to grow at rapid rates, marketers are faced with increasingly complicated decisions while deciding on their strategy. Nick Kohlschreiber encourages them to carefully weigh the numerous choices available and focus on methods that best fit their brand, while offering the highest level of direct access to their targeted consumer base. Kohlschreiber also advises companies to constantly reevaluate their strategies in light of emerging entities that may ensure even higher degrees of innovative and strategic advertising. By continuing to embrace evolutions in technology, marketing experts can stay ahead of the latest trends, adapting to changes while receiving optimal results.