Various technological advances make modern marketing techniques highly personalized for customer experience, often through insightful analytics providing a targeted audience. As the number of options continues to grow at rapid rates, marketers are faced with increasingly complicated decisions while deciding on their strategy. Nick Kohlschreiber encourages them to carefully weigh the numerous choices available and pursue methods that best fit their brand, while offering the highest return of direct access to their targeted audience. Kohlschreiber also advises companies to always reevaluate their strategies in light of emerging entities that may ensure even higher degrees of innovative and strategic advertising. By continuing to embrace evolutions in technology, marketing experts can stay ahead of the latest trends, adapting to changes and receiving optimal returns.