Social Pilot highlights that over 2.5 billion people globally have active social media accounts, establishing social media platforms as a one of a kind and mushrooming space for industries to connect with their existing and viable audience. Not only does a social media footprint provide widespread reach, it is also highly budget-friendly. According to ValuePenquin, continuing a robust online presence may even get you a business loan sanction. Smaller business moneylenders such as Kabbage look into a company’s social media data when appraising a loan application. Firms around the globe are rushing to generate presence on social media platforms such as Facebook, Snapchat, Instagram, Twitter and Pinterest so as to encourage their brand and to develop resilient foundational footprints. In this hurriedness, what is often discounted is the significance of management and maintaining the content that frames the reputation of the brand. Social media footprint, the trail that businesses leave behind through diverse online channels, be it via a tweet revealing a political opinion, an unanswered client request or a disgraceful image, could develop into a roadblock over time if not managed judiciously, according to Nick Kohlschreiber.