Nick Kohlschreiber also stresses some vital points to consider in maximizing a social media footprint. Putting up online content is better when timing is considered as per the time when the proposed audience is most active online and when the content is changed based on the format of a certain social media platform. Several platforms require separate formats, fittingly suited to connect with users and to help content sharing. The addition of trending and industry-related hashtags aids the increase in audience and to fuel a brand or message. It is imperative to carry genuine, high quality content which personifies the brand and reflects its vision while maintaining a unbiased tone and avoids controversial themes.