Nick Kohlscreiber On How Businesses Can Increase Their Online Presence

A reasonably fresh term in online marketing—͚social media footprint͛ indicates the digital presence of companies, organizations and persons across social media outlets. As social media platforms such as Twitter, Facebook, LinkedIn, Instagram, and others are gradually related to our usual lives it becomes unavoidable for companies to include these new and efficient marketing channels in propagating their brand, furthering their reputation and directly interacting to a bigger consumer audience. Established serial entrepreneur Nick Kohlscreiber reflects the significance of a social media footprint in relation to brand and reputation management and ruminates the ways businesses can boost and advance their online presence.  

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